Recent political events in Ukraine associated with the occupation and annexation of the Crimean peninsula, the deployment of the Russian-Ukrainian non-declared war on the part of the territory of Donetsk and Lugansk regions, caused a massive forced migration of the population. As a result, Ukraine and Russia had to face active in-country migration and the problem of internally displaced persons. However, the process of resettling from both Crimea and Donbas is accompanied by situations which in Grafinkel’s terms can be called “break of the frame”, when both sides - resettled people and receiving communities are pushed to rethink their identities, as well as the socio-cultural values associated with different worldview, traditions, models of behavior, language and religious practices, political dispositions, etc. Therefore interviews with refugees might shed light to socio-cultural processes that took place during the last decades in Russian transnational contact zones that recently became a hot spot of the Russian-Ukrainian conflict at the level of individual biographies and experiences. These contradictions were reinforced by one-sided media pictures, using elements of «othering» and stigma, aimed at deepening animosity between citizens of the same country. This issue needs urgent attention of policy makers and scholars, because the divided society cannot successfully resist external aggression. It is important to trace people with different resettle vectors (Ukrainian and Russian) as well as those who for social-cultural reasons could not adopt to a new place of leaving and returned back to their homes.